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McLaren to bring F1 GTR, LM and Longtail to Goodwood

McLaren is taking the 24 Hours of Le Mans off this year -- actually, it has taken the last 14 years off -- and is instead concentrating on a British tradition: the Goodwood Festival of Speed. The company confirmed it would bring the 1995 Le Mans-winning McLaren F1 GTR to take on the hill this year. It will be joined by the one-off prototype McLaren F1 LM, as well as the Gulf-liveried McLaren F1 GTR Longtail, which claimed second place in 1997.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Saab: ‘Game Over’ says Administrator Guy Lofalk

Saab Administrator Guy Lofalk says the game is over at Saab Court Administrator for Saab – Guy Lofalk – says they have reached the end of the road with Saab with no money and no prospect of GM agreement. The death knell for Saab has been proclaimed more times in the last year than a ‘journey’ from an X Factor contestant. But, according to the Swedish Court appointed administrator for Saab - Guy Lofalk  - the game is over.