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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Lotus goes light again with go-karts

Group Lotus, not to be confused with Formula One's Team Lotus, is trying its hand at grassroots racing. The Lotus Racing Karts team will unveil its first 2012 model at the annual Autosport International event on Jan. 14, 2012, in Birmingham in the United Kingdom.

New Mercedes SLK caught testing

The next generation (2012) Mercedes SLK caught testing at the Nurburgring The next generation SLK looks to be more aggressive in stance, with a nose that takes on the family theme from the new Mercedes E-Class. It seems likely that the new SLK will come with a new set of engines, with more than a passing nod to eco-concerns. In will come a 1.6 litre, four-pot supercharged engine that will pick up the mantle from the old 1.8 litre Kompressor engine – same power – or more – with lower emissions and better economy.