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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Jaguar unveils 'F-Type-inspired' driving shoes

HAVE YOU been hankering for a pair of shoes to perfectly match your new Jaguar F-Type? If so you’re in luck. British sports and luxury car manufacturer Jaguar has announced the official launch of a new range of footwear, designed and created in collaboration with shoemaker Oliver Sweeney.

Subaru Impreza Diesel delayed for UK

Update 2/9/09: Finally, Subaru has announced that the Subaru Impreza Diesel will be coming to the UK, starting at £20,000 OTD for the 2.0D RC. It does get difficult when markets go mad, and currencies fall out of the normal range of values, for none more than the big car manufacturers whose products are sold around the world. The Japanese are really struggling with this at the moment, as the Yen has remained strong in relation to many western currencies, in particular the Pound.