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Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

1967 Ford Mustang convertible body added to parts catalog

Fans of the 1967 Ford Mustang convertible don't have to wait until they find one stashed in a barn or hiding in a used-car lot to live the dream--they can build one. Ford has added the body shell of the '67 Mustang convertible to its catalog of licensed restoration parts. It is the fourth classic Mustang body to be offered by Ford.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.