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Alfa Romeo to go all-RWD

And Alfa Romeo's saga of restructuring, postponing and rejiggering continues, swathed in announcements, reports, rumor and innuendo. A few months ago, the product plan at the Italian automaker centered around the existing MiTo and Giulietta (cousins of the 500 and Dart, respectively), the almost-at-hand 4C, the upcoming Giulia sedan and the Duetto, a roadster based on the next Miata. Forget that.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Alan Mulally spells out the future

Ford CEO Alan Mulally is famously on-message, handing out business-card-size versions of his business plan to all and sundry, including his “One Ford” mantra. “One Ford” covers a lot of ground, but it's shorthand for Ford becoming a single entity where the right hand knows what the left hand is doing. It's close kin to the concept of building global product platforms that spread costs for product development and parts over the greatest possible volume.