2004-2005 Subaru Impreza Wrx Sti Driver Side Halogen Headlight on 2040-parts.com

Special Ford Mustang honors Iacocca's pony car

Nearly 20 years after Lee Iacocca retired--and 45 years after he helped launch America's first pony car--the former Ford and Chrysler exec is attaching his visage to this: the Iacocca Silver 45th Anniversary Edition Ford Mustang. Planned for a limited run of only 45 units, the "I" edition features 5 hp more than stock from the Ford 4.6-liter V8; a 400-hp supercharged version is optional. Ford Racing suspension is standard, while 14-inch Ford Racing brakes are optional.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Why the Honda Ridgeline pickup is driving off into the sunset

The Honda Ridgeline is a good example of what happens when an automaker abandons a model. After much fanfare with its introduction in 2005, little was done to upgrade the mid-sized pickup. Ridgeline's plummeting sales are no surprise considering the lack of sheet metal changes and significant engineering improvements over the seven-year period.