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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Mercedes-Benz reveals AMG Vision Gran Turismo virtual concept car

Isn’t virtual reality a great thing? It lets you push the boundaries and do things you wouldn’t get away with in real life. Which explains why we’ve been sent pictures of this – the Mercedes-Benz AMG Vision Gran Turismo, a concept car that will exist only in Gran Turismo 6 when it’s launched on 6 December 2013.

McLaren reveals new London dealership

So where’s the posh new London dealership for the new McLaren MP4-12C? Just a stone’s throw from the old Park Lane McLaren site, it's emerged. One Hyde Park is the new home for the company in the UK’s capital city, and McLaren predicts that the flagship London store will be the busiest of the planned global outlets for the MP4-12C supercar, thanks mainly to the prime Knightsbridge location.