2004-2007 Polaris 340 Touring Gates G-force Belt Drive Kevlar Aramid Vf on 2040-parts.com

Jeep Cherokee (2013) first official pictures

This is the new Jeep Cherokee. Don't confuse it with Jeep’s X5-on-a-budget Grand Cherokee: this is a medium-sized SUV designed to go after the Land Rover Freelander, Audi Q5 and BMW X3. How to stand out with a class of such diverse and talented opposition?

Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.