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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Alcraft and RCA announce design competition winner
Thu, 30 Jan 2014Alcraft Motor Company has announced the winner of a design competition featuring students from the Royal College of Art (RCA) Vehicle Design program. The contest, which concludes a joint project exploring British design values and personalized vehicle design, challenged students to develop a personalized design package for Range Rover models. Winning student Jed Sheehan collected his award for his treatment of the flagship Range Rover, which Alcraft has transformed into a design study.
Mercedes S600 Pullman – 6 versions planned?
Mon, 12 Dec 2011New Mercedes S600 Pullman rendered The Mercedes S600 Pullman – arriving in 2013/14 to replace the unloved Maybach – will come in a range of six versions. The demise of Maybach has finally been confirmed, with Mercedes-Benz deciding to concentrate its Rolls and Bentley bashing plans on the S-Class, with plans to add a range-topping Pullman model to the new S-Class when it arrives in 2013. We had thought it likely that Mercedes would offer just a proper halo S Class Pullman in the shape of an S600 Pullman with a thumping great V12 nestling up front.