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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Murcielago LP670-4 SV – The Lamborghini action video

Driving and Drifting Video of the Lamborghini Murcielago LP670-4 SV. The Lamborghini Murcielago LP670-4 SV was one of the stars of the Geneva ’09 Motor Show. Pure Lamborghini, from form to function, and probably the last of the real old-school Lamborghinis that will be made.

Visual arts students vs. in-car technology

The automobile's natural technological evolution has gone from basics like wipers and headlights to high-tech infotainment systems that map your route, locate the nearest Starbucks, report weather and traffic, and stream personal music libraries. Yet many of these systems are difficult and distracting to use. So we wondered: Of the infotainment systems out there, is there even one achieving its connectivity goals better than the rest?