2004 Mazda 2 Head Light Switch #c281 on 2040-parts.com

Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

New Longbridge production line

By Tim Pollard Motor Industry 31 May 2007 10:10 Reborn MG opens its doors at Longbridge Yesterday marked the latest chapter in one of the genuine rollercoaster stories of our times: the rise and fall – and now yet another recovery – of car production at Longbridge, the spiritual home of some of the most famous nameplates in British car manufacturing. This time it’s the rebirth of MG, now in Chinese hands and back from a near-death experience since MG Rover collapsed in April 2005. Nanjing Automobile Corporation (NAC) is the oldest car maker in China and paid £50 million to snap up the MG brand and manufacturing rights, but can it really stand a chance with its new English project?  The Chinese manufacturer is reviving the MG brand and, in Europe, the first model on sale will be the revised TF roadster on sale around September 2007.

Report: Ram plans light-duty pickup

Chrysler's Ram brand plans to offer a light-duty front-drive pickup on a redesigned minivan platform beginning in 2013, according to a published report. The truck is expected to be aimed at pickup buyers who want better fuel economy than a full-sized pickup can provide, and who don't need a pickup's toughness and hauling capability. The vehicle will be targeted at the Honda Ridgeline pickup.