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Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Turin Dream Exhibition

The 'Dream' exhibition currently taking place at the Giovanni Agnelli Pavilion Esposizioni in Turin is a stroll through almost 60 years of creativity, which convinced the world of carmakers - and consumers - to accept new stylistic features; demand greater performance and safety; and to create new ways to adapt car interiors to the many demands of business and leisure. One of the main events commemorating Torino 2008 World Design Capital, there are 54 one-off examples and three-dimensional objects on view in the 12 galleries, piazza and atrium, including projects from local design schools Instutito Europeo di Design (IED) and the Istituto d'Arte Applicata e Design di Torino (IAAD). IED is showing two projects created by students on its post-graduate course in Transportation Design: the Fiat Panda from 2007 and the 2008 BMW ZX6 - a thesis project created selected as the main photo of the exhibition.