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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Nissan mulls Titan engine variations

Nissan engineers and designers are playing catch-up to create the next-generation full-sized Titan pickup, now that the project is back on their plate. A plan to develop the pickup jointly with Chrysler off the Dodge Ram collapsed last year. Now Nissan must make up for lost time.

Concept Car of the Week: Saab 9X (2001)

With a glorious heritage, a strong and understated design philosophy combined with a focus on technology and innovation, it is sad to have witnessed how GM's questionable management led to Saab being completely wiped off the map in just a decade. The vision of what this iconic brand could have been still haunts many car enthusiasts around the globe. The 9X concept is, along with the AeroX, one the most exciting concepts produced by the Swedish manufacturer.