2005 2006 Saturn Ion Ecu Ecm Engine Computer 12605789 on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Hexatech F1-spec driving simulator goes on sale

If you’re serious about your gaming – and we mean very serious indeed – then Dutch simulator firm Cruden has just unveiled the last word in driving simulators. The Hexatech is a six-strut hydraulic set-up that’s normally only sold to F1, WRC and NASCAR teams. But it has now decided to unleash it on the public – you just need to find the £120,000 asking price.

Geneva Motor Show 2012 Preview

Geneva Motor Show 2012 With the 2012 Geneva Motor Show now upon us, we take a look at what you can expect to find at the biggest Motor Show – in the world. The Geneva Motor Show is the closest thing most European car makers get to a proper home show these days, so it’s always going to be a show full of big name reveals, lots of new cars and more than a handful of barking mad concepts. We’ve reported over the last few months on what you can expect to arrive at Geneva, from the new Ferrari F12 Berlinetta to the Hyundai i20 facelift for 2012.