2005-2011 Toyota Tacoma Twin Halo Led Projector Headlights+led Tail Head Lights on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Rolls Royce Wraith returns

The coupe version of the RR Ghost is to be the Rolls Royce Wraith, with the first tease of the most sporty Rolls Royce ever. There was never any doubt that Rolls Royce would build a range of cars round the Ghost, with a coupe and convertible on the cards ever since the Rolls Royce Ghost arrived more than three years ago. In fact, just over a year after the Ghost launched, we reported that RR were planning an extended wheelbase version of the Gost and a coupe and convertible, just as expected.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.