2005 Cummins Engine on 2040-parts.com

Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

New Porsche 911 GT3 (991) technical highlights (video)

Ahead of its arrival with customers, Porsche has delivered a new video of the GT3 designed to make it clear just how some of its technical highlights work to make the GT3 swifter and more nimble than ever before. Power is of course the key to the GT3 – 468bhp and 324lb/ft of torque – but the power is no good unless the GT3 can put that power down as efficiently as possible in all circumstances. Porsche assert that the GT3′s chassis is engineered for Motorsport, and key elements of the new GT3 make it even more able.

Better Place Electric Car visitor centre opens

Better Place have opened a visitor centre in Israel to demonstrate their battery swap technology for electric cars Last October we wrote about a start-up company in Israel – Better Place – that had a new way forward for electric cars by taking the purchase of battery packs out of the equation, and was developing a system for ‘Battery Swap’ stations where electric car owners could drive in and swap their battery pack for a fully-charged one in a few minutes. That story first brought to our attention our favourite quote of last year – by Nissan boss Carlos Ghosn – who said “A hybrid is like a mermaid: if you want a fish, you get a woman; if you want a woman, you get a fish.” Which probably explained why Nissan – and its partner Renault – got involved with Better Place. Better Place aims to address the main concerns of electric car drivers by making the battery packs in electric cars ‘swappable’.