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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Bentley sales returned to pre-recession levels in 2011

The new Continental GTC helped Bentley sales hit highs in 2011 Bentley has seen sales in 2011 return to the levels of 2007, with sales up by 37 percent over 2010. China is now Bentley’s second biggest market. It doesn’t seem five minutes since Bentley were getting their highly skilled workforce to make furniture to keep them busy, so slow were sales as the recession started to bite.

Salon Privé 2011: Night Shift

Salon Prive does a Night Shift for the Pommery Picnic It may be a bit of an exagerration to say that Salon Privé – one of our favourite ‘Car’ outings – is going to include a night shift in 2011 – but almost. Salon Prive’s move from the Hurlingham in Chelsea out to the less central – but more hospitable – Duke of Northumberland’s gaff at Syon Park means there’s room to expand the event, so we’re getting treated to the ‘Pommery Picnic’ on the Friday evening – 7pm ’til 11pm. As we never fail to mention when we bang on about Salon Prive, it’s just like a Garden Party in a wealthy friend’s house where he just happens to have littered the grounds with the world’s greatest cars.