2005 Polaris Magnum 330 Atv Right Footwell Foot Well Read Desc on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Exclusive: Koenigsegg cuts production numbers on the CCX & CCXR Edition

The Koenigsegg CCXR Edition - Now just 4 cars in the world! The CCXR Edition was never going to be a production line car churning out one after another. It was always going to be a real limited edition model, just for the few.

Volvo XC90 grabs IIHS Top Safety Pick+ on its way out

The Volvo XC90 may be the oldest car in Volvo's lineup, with 2013 being the last year for the XC90 before it's replaced by an entirely new model, but it has just captured the Insurance Institute for Highway Safety's Top Safety Pick+ award. The award is a relatively new title, requiring a car or truck to achieve "Acceptable" or "Good" ratings on each IIHS test. Crucial to the Volvo XC90's achievement of this award was its performance in the new small overlap front tests, which test how a vehicle behaves in an front offset crash with a stationary object at high speeds.