2005 Subaru Wrx Lh Camshafts 2.0l Ej205 on 2040-parts.com

Women are now the driving force in cars

WOMEN now account for more than half of all driving licence holders in the USA and the UK is set to follow this example by 2016. Younger women drivers are helping to boost the number of female driving licence holders around the world, but older women drivers are also growing in number. The number of males applying for a new driving licence has declined in the last three years, but the number of women applying for a driving licence has gone up by 2.5%.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Lotus Elise Club Racer Launched

The Lotus Elise Club Racer Lotus may have plans to be the next Aston Martin, but for now it’s stuck with an Evora that’s not selling as well as it should and an Elise that is basically the same as the car that launched a decade ago. The plan with the Evora – apart from the rather odd move of getting Mansory to tart up an Evora – is to get the Germans in to give the Evora’s interior some class. As for the Lotus Elise, all there really is to do – because it has a hard-core clientele anyway – is to divvy up the odd special.