2005 Yfz 450 Yfz450 Roll Design A-arms Arms Yamaha on 2040-parts.com

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

New Denza EV brand to be launched by Daimler-BYD joint venture

Mercedes-Benz sources have confirmed that Daimler and BYD Auto's Chinese joint venture is set to launch Denza, a new zero-emissions brand. The first Denza will be unveiled at next month's Beijing motor show and is based on the underpinnings of the first-generation Mercedes-Benz B-Class W245. The car's design is believed to have been undertaken by Daimler's Advanced Design Center in Beijing, led by Olivier Boulay.

Jaguar sales DROP by 27 per cent

Jaguar's 2012 Range - maybe they'll help recover sales? It’s become almost an expectation – rising Jaguar sales. It seems that every quarter for the last year or two Jaguar has proclaimed increasing sales.