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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

How car makers fix official fuel economy tests

Official fuel economy tests on new cars are being fixed by car makers using a number of legal ‘tricks’ that artificially boost economy ratings. Has anyone ever bought a new car and ending up getting the sort of economy the maker claimed? Probably not.

Acura reverses product plans

Acura is reversing course in North America as the brand suffers through the shift from high-performance luxury vehicles and the cancellation of its V8 and rear-wheel-drive programs. There is "a certain level of confusion" about Acura in the marketplace, Honda Motor Co. CEO Takanobu Ito told Automotive News at the Tokyo auto show.