BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Bentley designers create one-off pieces to benefit The Prince's Trust

Bentley Motors graduates are to stage an auction of handcrafted collector's items in a fundraising event for The Prince's Trust. Workers from the Tooling, Woodshop and Styling teams at the manufacturer have crafted around 20 different stylish and high-end products to auction off online in aid of the UK youth charity, which is headed by the Prince of Wales and provides practical and financial support to 14 to 30-year-olds. Display items include a chess set with pieces tooled from aluminum set on a classy veneered board and a table crafted from a polished V8 engine from the Bentley Mulsanne and a cutlery set commissioned by Robert Welch, engraved with the Bentley emblem.

Ferrari California HELE: Paris Motor Show 2010

The Ferrari California HELE Not surprisingly, most of the Ferrari focus at the Paris Motor Show has been on the Ferrari SA APERTA, the 599 Roadster making its first appearance. But the SA APERTA isn’t the only new Ferrari on Ferrari’s stand in Paris. Ferrari has brought along the Ferrari California HELE to Paris (and no, we don’t know why Ferrari suddenly find it necessary to SHOUT their car names), which is about as close as you’ll get to an Eco Ferrari.