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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Wild weather forecast to herald 2014

PARTY-GOERS out celebrating the new year may well avoid a drenching tonight, but further rain and gales are expected to herald the start of 2014. Thousands of people across the UK are still recovering after storms last week caused widespread misery, with power cuts and flooding ruining Christmas for scores of families. And forecasters say there is more bad weather to come, with the Met Office issuing a severe weather warning for rain on New Year's Day, affecting southern England and western Scotland.

How CATIA for Creative Designers helps to keep Recaro in the hot seat

Dassault Systèmes' latest release, CATIA for Creative Designers, is a software solution that bundles applications to help designers imagine, create, share and experience their product designs, virtually. Johnson Controls division Keiper, is using Dassault Systèmes' latest CATIA software in the design process of its new Recaro vehicle seating systems. Mathias Gischke, Head of the Style and Surfaces department at Johnson Controls' Technical Center in Kaiserslautern, says: "13 years ago we decided to use ICEM Surf, the Class-A leading software at the time.