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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

2013 Scion iQ EV to join car-sharing programs

The diminutive 2013 Scion iQ EV battery-electric vehicle will join car-sharing programs in the United States. The automaker says that details on which car-sharing programs the iQ will join will be announced in the coming weeks. The iQ EV sports a 12-kilowatt-hour battery, which provides an estimated range of 50 miles on a full charge.

Jaguar SUV: The rendering begins

Jaguar SUV - two alternative views So we know that a Jaguar SUV is going to happen. We know because Adrian Hallmark – Jaguar’s vocal and opinionated Global Brand Director – said back in December that Jaguar “…need a crossover and we need to stop being a saloon-based company.” And although Adrian has sometimes managed to speak without engaging brain first, what he says should be taken seriously – even if there are perhaps those at JLR who would rather there was a 3 second live delay on Adrian’s musings at times. So the confirmation that an SUV or SAV or Crossover – or whatever you want to call a high-riding Jaguar – is going to happen means we can all speculate on what it will be and what it will look like.