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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
Donkey Kong Derby Car wins IDSA Launch Day 2013 competition
Tue, 27 Aug 2013Product design consultancy Priority Design's ‘Donkey Kong Derby Car' was the winner of the IDSA Launch Day 2013 competition, earning its team a brand-new 3D printer. The Launch Day competition, which took place at the Industrial Design Society of America conference on 24 August, asked for designs for a tiny 3D-printed car that could be launched down a miniature model of a ski jump before smashing into a crash site. Featuring Mario and Princess from the classic Nintendo series in glorious 32-bit form, the Donkey Kong Derby Car – car being a very loose term, as it has no wheels – was, in fact, a barrel.
Volkswagen plans return of Microbus
Wed, 14 May 2014An expanded lineup of Beetle-themed cars are in Volkswagen's future, including a Microbus model that we have seen in various concept forms over the past decade, according to Auto Express. When Volkswagen renews the Beetle in 2019, it will also debut a crossover, coupe and a mini-MPV, all based on the MQB architecture that underpins the new Golf. Even though plans of an MPV rebirth date back to the introduction of a number of concepts in the early 2000s, Volkswagen hadn't pulled the trigger on putting an homage to the Bus (known as the Kombi in most of the world, or Camper in the U.K.) intro production for a number of reasons.