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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

McLaren reveals new London dealership

So where’s the posh new London dealership for the new McLaren MP4-12C? Just a stone’s throw from the old Park Lane McLaren site, it's emerged. One Hyde Park is the new home for the company in the UK’s capital city, and McLaren predicts that the flagship London store will be the busiest of the planned global outlets for the MP4-12C supercar, thanks mainly to the prime Knightsbridge location.

Ghosn says Infiniti quality must improve to build sales

The boss says quality is key to Infiniti's future. After years with Infiniti at the back of the premium pack, Carlos Ghosn, CEO of Infiniti's parent, Nissan Motor Co., has ordered his team to nail quality once and for all as part of a push to catapult Infiniti into the top three brands of the premium market. Buoyed by a favorable dollar-yen rate and an ambitious new top executive, Infiniti might have its best chance yet to crack those ranks.