2006-2011 Mercedes Slk Class Fuse And Relay Box Control Module, 1715451601, Oem on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Top Gear: The worst car…in the world (+video)

With Top Gear on its holidays until 2013 because the schedules are full, and Hammond playing Bond, May & Clarkson do the worst cars…in the world. It’s a strange Autumn on BBC2 when we don’t have a Top Gear series at 8pm on a Sunday evening. But that’s because the schedules are full with everything from Strictly to X Factor via Celebs in the Jungle.

Toyota FT-86 to get Subaru 2.0 litre Boxer engine

The Scion FR-S Concept - the North American Toyota FT-86 It’s actually starting to look as if Toyota – and Subaru, for that matter – are really going to finally get their respective fingers out and deliver to the market the affordable sports cat they’ve been promising for the last two year. The original Toyota FT-86 surfaced in 2009 with a promise of affordability and fun and we all got quite excited, especially as it was a surprisingly brave move for an increasingly bland and corporate Toyota. But then everything went rather quiet.