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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Home of NAIAS to be updated

The spiritual home of the NAIAS is set to be rejuvenated. The Cobo center in Detroit, home of the North American International Auto Show for over 24 years, is part of a $221 million project that will see it extended and renovated extensively. The Detroit Regional Convention Facility Authority have announced that many of the improvements to the Cobo center will be ready for the 2012 NAIAS, although the project is unlikely to be finished until 2014.

Lyonheart K Jaguar E-Type: Price from €360,000

The Lyonheart K – a recreation of the Jaguar E-Type – will cost from €360k for the Coupe and €375k for the Convertible (pus vat). For your €360k plus VAT (roughly £366k inc vat) you get all the beauty of an E-Type but with modern underpinnings including the heart of a Jaguar XK and its 5.0 litre supercharged V8 with Cosworth tweaks to deliver 575PS offering a very non-E-Type 0-62mph of under 4 seconds. Fifty per cent of Lyonheart K production is staying in Europe, 20 per cent is off to the Middle East and 30 per cent to China, with a total of just 250 cars being built, starting in December 2013 and ending in the summer of 2015.