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Audi preps S3 Cabriolet for Geneva

Audi revealed the S3 Cabriolet on Wednesday, before its Geneva motor show debut. The go-fast version of the small A3 Cab shares the same widespread MQB architecture as the rest of the 3 range, but it gets a hotter engine, a lower stance and, of course, a rag top. It’ll arrive in Germany this summer, and possibly here sometime after the S3 sedan in early 2015.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

NHTSA probes Grand Cherokee fires

U.S. auto safety regulators are investigating the 2012 Jeep Grand Cherokee SUV after complaints about fires inside the car. In a filing Monday, the National Highway Traffic Safety Administration said it has received three reports of fires in the headliner of the SUV near the passenger-side sun visor.