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Mazda's new design strategy revealed in autumn 2010

By Tim Pollard Motor Industry 22 June 2010 21:56 Mazda will show off its first 'post-Nagare' concept car in autumn 2010 – providing a glimpse into the future design strategy under the new styling boss. Nagare has been the design mantra at Mazda since the series of concepts kicked off in 2006 with the eponymous show car, each influenced by flowing waves and patterns from nature. But since the departure of design chief Laurens van den Acker, who defected to Renault, the Japanese company is looking for a fresh direction, CAR understands.So when will we see the new Mazda design concept?At a Mazda 'Design Forum' to be held in Italy in September 2010.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Subaru Exiga

By Jonny Smith Motor Shows 24 October 2007 03:34 Stop press! Easy-on-the-eye new Subaru shocker! It's good looking and, although currently a concept, it's likely to become a showroom reality.