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Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing
Mon, 15 Aug 2011We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.
Mini Vision concept: what does it say about the brand's future?
Thu, 01 Aug 2013The sight of Mini design head Anders Warming presenting a holographic, 3D projection of the Mini Vision concept as if appearing in his own cartoon was certainly a new one on us, but it captured the quirky, slightly left-field image the subsidiary of BMW Group has cultivated since its relaunch 13 years ago. As the 'Vision' tag suggests, this is billed as a marker of intent for the brand's future design direction rather than a pre-production teaser of the new Mini hatchback (Cooper in most markets) we'll see later this year. However if the third-generation 'new' Mini doesn't look remarkably similar we'd be amazed, such is the level of productionized detailing on this purely digital model.
Vauxhall Insignia VXR Unlimited Option
Thu, 05 May 2011Vauxhall Insignia VXR - now good for 170mph We like the Vauxhall Insignia; it’s a very good car. We like it even more in better-than-warm Vauxhall Insignia VRX guise, where this warmed-over rep-mobile manages to pick up its skirts and scoot to 60mph in 5.6 seconds. Which is all rather appealing.