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Restyled 2014 Mazda 3 preens in Frankfurt

The new Mazda 3 made its first auto show appearance on Tuesday in Frankfurt. It's the first time we've seen the hot hatch since its five-city launch in June that coincided with the 10-year anniversary of the first 3. It's the third member of the family to use the Kodo design style, which means “soul of motion.” Here in the States, the 3 will offer two gasoline engines, both with direct injection.

Hyundai to reveal Blue-Will plug-in hybrid at Seoul show

By Chris Chilton First Official Pictures 25 March 2009 14:15 Hyundai will reveal the Blue-Will, a dramatically-styled plug-in hybrid coupe, at the 2009 Seoul Motor Show that employs state-of-the-art lithium ion polymer batteries. The Blue-Will concept is powered by a direct injection 1.6-litre petrol mated to a CVT transmission. A battery pack mounted together with the fuel tank under the rear sat ensures cabin and luggage space doesn’t suffer and clever solar cells mounted in the glass roof panel generate power for the battery but don’t limit visibility through the glass pane Although the swoopy bodywork with its mixture of smooth curves and sharp intersecting hint at a future design direction for Hyundai, there are no plans to put the Blue-Will into production.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?