2006 Subaru Legacy 8331 Miles Fuel Pump 774843 on 2040-parts.com

Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Lamborghini Urus SUV – made in SLOVAKIA

The Lamborghini Urus SUV to be made in SLOVAKIA It could be argued that the appeal of Lamborghini stems from its ‘Italian-ness’, but it seems ‘Made in Italy’ is not an honour Lamborghini are going to bestow on their new Urus SUV. Instead, the plan is to build the Urus alongside other VW Group SUVs at VW’s plant in Bratislava, Slovakia. Autonews is reporting that VW are planning to build the Urus alongside the Porsche Cayenne, Audi Q7, VW Touareg and the bodies for the new Bentley SUV (they were planning to build the Bentley SUV in full in Bratislava too, but now it will be just the body to make sure the Bentley SUV is ‘British’).