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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

New venom for Viper

It appeared onstage for a few fleeting moments, more phantom than future sheetmetal. But like a ghost that won't go away or a car company that refuses to die, a reborn Viper has been penciled in for Dodge for 2012. A concept version of the next American supercar was shown in September in Orlando, Fla., by Chrysler CEO Sergio Marchionne to a convention center filled with thousands of people—most of them notoriously talkative car dealers.

Would you buy a Ford Mondeo station wagon?

Last week we asked if you would be interested in a Chevrolet S10 that's available in most countries in South America and the Australian market, among others. A few of you welcomed the idea of a smaller alternative to the Silverado, and the availability of relatively small-displacement gas and diesel engines. There were some fans of the truck's looks and the choice of bodystyles offered.