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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Porsche to share platforms

The sharing of Porsche platforms could see the Benley Conti and Panamera using the same underpinnings. Porsche boss Michael Macht has revealed that now Porsche are effectively a VW company the sharing of platforms is not just viable but essential. And the man has a point.

2015 Subaru WRX and STI prices revealed

Subaru enthusiasts will be able to get into a 2015 WRX starting at a base price of $27,090, including destination, for the standard six-speed manual model. That's a bit more than the 2014 model, which started at $26,790, but with Subaru’s entirely new platform, we’d like to think the extra $300 is worth it. This 2015 WRX will sport a 2.0-liter direct-injection turbo flat-four engine under the hood, making 268 hp and 258 lb-ft of torque.