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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Daimler to axe Maybach in 2013. New Mercedes S Class Pullman instead

Maybach Axed We’ve been preidtcing the demise of Maybach for some time. After all, who wants an old S Class with chintzy trim and lots of toys for more money than a Rolls Royce Phantom? And now it seems that Daimler has also realised their revival of the Maybach has fallen flat on its face (except in Germany and to a pair from the Dragons’ Den) and it’s time to move on.

BMW cancels CS four-door coupe

By Ben Whitworth Motor Industry 05 November 2008 15:00 If you think America’s Big Three are finding market conditions tough, Europe’s finest are sagging on the ropes, too. This week BMW announced it was axing the radical CS four-door coupe – this, after its recent cancellation of the X7 – while Mercedes recorded a 25% drop in North American sales this month. No indeed.