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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Chevrolet to pull out of Europe

General Motors is ‘strengthening’ its ‘European brand strategy’ by pulling Chevrolet out of mainstream markets in Western and Eastern Europe. This is ‘largely due to a challenging business model and the difficult economic situation’ – but does not mean that Chevrolet is set to disappear entirely. On Bing: see pictures of European Chevrolets Find out how much a used Chevrolet costs on Auto Trader Instead, Chevrolet ‘tailor its presence’ by offering only select ‘iconic’ vehicles from the marque’s global portfolio.

Mopar celebrates 50th anniversary of Gen II 426 Hemi

Since its introduction into NASCAR in the 1960s, the 426 Hemi has been a popular powerplant for power-hungry customers across the Mopar spectrum. The 426 cubic-inch brute dwelled under the sheetmetal hoods of cars like the Dodge Coronet, Plymouth GTA, Plymouth Road Runner and even the Plymouth Barracuda. Latest generations of the 426 feature an aluminum block, two-piece rear main seal and a four-bolt main.