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Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
Briefs all in for Car Design Awards China 2014
Thu, 14 Nov 2013It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.
Tokyo Auto Salon pits performance autos against hybrids
Tue, 26 Jan 2010The world's other big January auto show, the 2010 Tokyo Auto Salon, opened its doors to tuner enthusiasts in mid-month with a record 402 exhibitors. The Auto Salon fuses numerous styles, but the overriding theme this year was hybrid cars, with customized Toyota Priuses and Honda Insights at every turn. Good old-fashioned engine tuning is alive and well in Japan, where even new sports cars are being heavily modified, with cars such as the KRL Mitsubishi Evolution X and the HKS Nissan GT-R both boasting in excess of 600 hp.