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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Redesigned 2011 Chrysler 200 convertible revealed early
Sun, 16 Jan 2011Photos of the redesigned 2011 Chrysler 200 convertible have hit the Internet, weeks before its planned official debut. Images of the 200 convertible, which replaces the Chrysler Sebring convertible, apparently leaked onto the Web in Europe. The car likely will make its formal debut at the Chicago auto show in February or at the New York auto show in April.
Gordon Murray designs electric sports car – Teewave AR.1
Thu, 22 Sep 2011Toray Industries Teewave AR.1 by GMD If you jumped straight from the headline to here, you may be flushed with excitement at the prospect that Gordon Murray – the man responsible for the McLaren F1 – has penned an electric roadster – the Toray Teewave AR.1. Admittedly the name doesn’t roll of the tongue quite like ‘McLaren F1′, but we can forgive the uninspiring name as the Teewave AR.1 is bound to be impressive. Isn’t it?