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Peter Stevens and Julian Thomson lead a discussion on the past, present and future of car design

As part of its sponsorship of London's Clerkenwell Design Week, Jaguar and the Royal College of Art brought together three generations of the design school to discuss the past, present and possible future of car design. Held in a suitably grimy warehouse in east London – with the sculpture by RCA students Ewan Gallimore and Claire Mille's we showed you earlier this week sat outside – Professor Dale Harrow, dean of the School of Design and head of its Vehicle Design program introduced Professor Peter Stevens, Julian Thomson, Jaguar's advanced design director and Alexandra Palmowski project designer advanced colour and material at Jaguar took the audience through their careers. Charismatic as ever, Peter Stevens kicked off proceedings that moved chronologically through the decades by explaining how he first became interested in "the art if car design, allied to the science of how they work" through his artistic parents and uncle – journalist and motoring adventurer – Denis Jenkinson during the 1950s and 60s.

Toyota Prius C Concept – a City Prius for 2012

The Toyota Prius C Concept - a 'City' Prius The Prius – love it or hate it – has been with us for more than a decade, with the third generation Prius arriving in 2009. And we’ve long expected Prius to become a brand – just like Lexus – but it’s never happened. What is happeneing is the expansion of the Prius as a model range, starting with the Toyota Prius V MPV debuting at Detroit.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.