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Fuel magazine films Ford designer Craig Metros in his Melbourne workshop

Australian auto culture magazine, Fuel, has created this beautiful short film, Factory 6, featuring an interview with Melbourne-based, Detroit-raised Ford Chief Designer, Craig Metros. The film explores the shared Melbourne workshop space in which Metros and five other designers work on a number of automotive and art projects in their spare time. It offers a great insight into his inspirations, his feelings on making the jump from Detroit to Melbourne and how it feels to have fulfilled a childhood dream.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

UK sales slide continues: 'worst market for 17 years'

By Tim Pollard Motor Industry 06 October 2008 12:22 Britain's new car market is in deep trouble, official sales figures today confirm. September is historically one of the two biggest registration months of the year, as buyers rush to snap up the autumn's new number plate – yet sales were down by a fifth last month. The Society of Motor Manufacturers and Traders, which collates sales data from dealers, called it 'stormy September', as new-car registrations plummeted by 21 percent from last year's figure to 330,295.