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Qoros GQ3 (2013) first official pictures
Fri, 28 Dec 2012New Chinese manufacturer Qoros has shown its new Focus and Golf rival - the GQ3 - ahead of its planned debut at the 2013 Geneva motor show. The first in a string of models planned for launch in China and Europe, the Qoros GQ3 is at first glance a reasonably accomplished design which should be able to compete for showroom appeal with the likes of Skoda and the Korean budget brands. Of course, what has held back Chinese car brands in the past is quality: we can't tell from these first official photos whether Qoros has cracked that or not.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Suzuki Regina concept
Wed, 09 Nov 2011Suzuki is preparing a trio of concepts for the forthcoming Tokyo motorshow, including this Regina concept. The four-seat, lightweight city car is a fresh take on the economical runabout. Utilizing a traditional petrol engine and a low-drag coefficient results in fuel consumption that aims to best most of its hybrid contemporaries.