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Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

Jaguar at the London motor show 2008

By James Foxall and CAR reader reporter Jacomoseven Motor Shows 23 July 2008 15:02 After the spate of new Jaguars of late, not to mention a takeover, it should come as no surprise that Jag didn't have much to shout about at the London motor show. What’s new on Jaguar’s London motor show stand?Don’t get too excited, but there’s the XK60 – a special anniversary version of the non-supercharged sports car, designed to celebrate six decades of the XK. It’s basically five grand’s worth of body kit and a chrome gearlever surround for the same money as a regular model.

Are Jaguar planning to revive the Daimler badge?

The Jaguar XJ has always been an impressive car (well, if you ignore some of the periods of unreliability since it launched in the 1960s) and the last ‘traditional, 3-box XJ was very similar under the skin to the new swoopy coupe version that had transformed the fortunes of the XJ in the luxury car market. It just didn’t sell. That was changed with the latest XJ which comes with stunning (if, perhaps, slightly divisive styling).