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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
Hyundai ix20
Thu, 16 Sep 2010Hyundai has revealed the first images of its new ix20, a new B-segment MPV that will join the Korean automaker's product range in Europe later this year. Following on from the ix35, the ix20 is the second European car to adopt Hyundai's new 'fluidic sculpture' design language. The new car, which will make its official debut at the Paris motor show, has been designed and developed at Hyundai's European R&D center in Rüsselsheim, Germany, under the direction of Thomas Buerkle. The car's name is said to reflect the new model's crossover-like versatility, which combines functionality with sportier driving dynamics. Hyundai claims the ix20 aims to steer away from the boxy minivan image typically associated with the segment and appeal to buyers with young families.
Audi S3 Sportback and A3 facelift first official pictures
Thu, 24 Apr 2008By Ben Pulman First Official Pictures 24 April 2008 15:16 Audi has facelifted the A3 and while the tweaks can at best be described as mild, a new S3 Sportback has joined the line-up. The hot five-door runs the same 261bhp 2.0-litre TFSI engine found in the three-door S3, and of course the quattro four-wheel drive system is standard. The exterior cosmetic surgery brings the looks of the A3 Cabriolet to the rest of the range.