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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Audi range to expand with flagship 4x4; no new city car (2014)

By Ollie Kew Motor Industry 25 April 2014 07:35 Audi is looking to add a new flagship Q9 SUV to its model portfolio, and has confirmed to CAR that, at the opposite end of the range, there will be no Audi city car. No, according to Audi's Chairman of the Board and CEO, Rupert Stadler. Speaking at the Beijing motor show, where Audi revealed the new TT Offroad concept, Stadler said, 'There is no need for a car [below A1 in the range].’ Quashing rumours of an Audi-badged version of the VW Up city car, Stadler said: 'We are quite happy with A1.

Petersen Museum gets new chair

Peter Mullin, a car guy with excellent taste and the means to do something about it, has become chairman of the board of the Petersen Automotive Museum in Los Angeles. Lucky place, the Petersen. Mullin's vice-chairs, who will help lead the museum into the 21st century, are uber car guys Bruce Meyer and David Sydorick, both longtime supporters of the institution.