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New Mazda3 i-stop announced

The Mazda3 i-stop has been released utilising a new type of stop-start technology We won’t go on about our review of the new Mazda 3 as you’ve heard it all before, but it is a very good car. And the addition of a model with stop-start certainly adds something new to the range, particularly for buyers who drive most of the time in town. Mazda label this as part of their ‘Sustainable Zoom-Zoom’ strategy.

Lotus Electric City Car Revealed

Lotus has produced the Lotus Electric City Car Concept But now comes news that Lotus have produced an Electric City Car Concept. Just 8’6″ long and 5’3″ wide, it is a Toyota iQ type vehicle – but smaller – and has the iQ’s 3+1 interior configuration. And it’s designed to be purely an urban car – something for popping to the shops and doing local errands.

Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.