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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Car Design Awards China 2015 competition now open

请点击这里阅读中文版 The Car Design Awards China 2015 competition is now open. Design students in China are invited to respond to one of the challenging briefs set by carmakers including GAC, Volvo, VW, Qoros, JAC and Geely. This is the sixth time the annual design competition has been held, and students have until 2 January 2015 to submit their work.

GM and Chrysler in merger talks

By Ben Oliver Motor Industry 13 October 2008 09:12 General Motors and Chrysler are in talks to merge and create the world’s biggest car company. Reports in the New York Times and Wall Street Journal say the talks have been underway since the start of October 2008, and sources close to the possible deal put its chances of success at ’50-50’. All three US car makers have seen their sales decimated in recent months and have been forced to deny that they might seek bankruptcy protection.