2007 Honda S2000 Ap1 Ap2 Oem Eps Steering Control Module F22 38k on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Raging Artists gives its take on the minivan

What would a minivan commercial look like if it was made by minivan drivers instead of agency suits? A lot less boring than you'd think, as it turns out. The Raging Artists public-relations firm created a strangely comedic video called “A Family Man is Still a Man” with a group of RA employees that owns four minivans among them.

Interior Motives Design Conference 2005 announced

Inside the car industry some of the world's most talented designers seek to create exciting, safe, comfortable and desirable products that exceed the expectations of their customers. But consumer expectations of form and function are advancing faster than many companies can innovate, and the result is that there is a shortfall in exciting and emotional products. Yet the demand for them is real.