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Video: Vaughn Gittin Jr. drifts in Saudi Arabia
Tue, 19 Jul 2011Ford recently said it was pouring more marketing money into sponsorship of "action" sports. Now comes video of drift racer Vaughn Gittin Jr., a Ford driver, sliding his Mustang around the Al Reem race circuit in Saudi Arabia. "Thanks to the kindness of the entire Al Reem circuit team, they let me get crazy throughout the entire motorsports complex," Gittin wrote on the YouTube post of the video.
Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Christopher Svensson appointed Director of Design, Ford Asia Pacific and Africa
Wed, 15 Sep 2010Christopher Svensson has recently been appointed as Director of Design, Ford Asia Pacific and Africa. He takes over the role from Scott Strong. Based in Melbourne, Australia, Svensson and his team will be designing products not only for the local regions but also global vehicles in competition with Ford's studios in Europe and North America.