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Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.

Seat Tribu concept (2007): first official pictures

By Ben Pulman First Official Pictures 06 September 2007 05:00 That colour is Seat, but that’s not the swooping Seat design I know That’s exactly what Seat wants you to think. This is the first car designed by Luc Donckerwolke and, like the Salsa concept shown in 2000, it previews Seat’s future design direction. And in case you’re already having doubts, just remember that Mr Donckerwolke is the dab hand behind such automotive delights such as the Lamborghini Murcielago and Gallardo.

Hyundai i30

Hyundai has released the first rendering of the next generation i30 set to be officially revealed at the Frankfurt motor show next month. Designed in the Korean automaker's European Design Center in Rüsselsheim, Germany, under the direction of Chief Designer Thomas Buerkle, the new C-segment hatchback is an evolution of Hyundai's ‘fluidic sculpture' design language, initiated on the HED-6 ix-onic concept shown at the 2009 Geneva motor show. "When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion," said Buerkle.